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InFocus: "Milk life" replaces "got milk?"

Published on 31 March 2014

MilkPEP’s recent decision to replace its “got milk?” slogan with a message of “milk life” made waves across mainstream and agriculture media outlets alike. Many questioned the need for the milk processors’ check-off organization to tweak a campaign with more than 20 years of iconic status.

Spokespeople for MilkPEP indicate the “milk life” slogan will help convey the message of milk’s protein content and its place in a healthy lifestyle.

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We asked several of our Facebook and Twitter followers to weigh in with their thoughts regarding the change.

Click here to download a PDF of the "InFocus" image from the April 1, 2014 issue of Progressive Dairyman magazine to view these comments.

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