Organizations

The phrase, “The gorilla in the room” is often used to describe something that is obvious yet ignored. The “gorillas” in milk marketing have grown more obvious due to disruptions resulting from the COVID-19 pandemic as well as a Federal Milk Marketing Order (FMMO) system designed for a different time.

There are many social media outlets that offer credible, science-backed reasons for why people should consume dairy. On the flip side, social media has its share of opinions to the contrary.

When NFL Commissioner Roger Goodell speaks with dairy farmers, he does so with a firsthand knowledge of the many demands it takes to produce food.

We’ve all been there. You have an idea – one that’ll boost professionalism in our industry, help producers improve their operations or strengthen connections with consumers.

It’s been 10 years since the Purebred Dairy Cattle Association (PDCA) in the U.S. looked to Canada and Europe to standardize showmanship rules and guidelines that utilized a “common sense” approach to making animals look their best in the show ring.

As a dairy farmer, I believe we all need to look out for one another. As an industry leader, I know it’s my job to represent the best interests of all dairy farm families.