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Local Spotlight: This summer, checkoff promotion staff has worked in a variety of ways to feed kids at risk for hunger.

Published on 12 September 2016

New England Dairy and Food Council

The Fuel Up to Play 60 van made its rounds to various summer meal kickoff events across the New England region to provide fun activities and education materials for kids and families. One of its stops was at Milton Town Schools in Vermont on June 17.



MDA supplied insulated Fuel Up to Play 60 cooler bags to 25 feeding sites.

U.S. Senator Patrick Leahy (D-Vermont) and his wife, Marcelle, dropped by to show their support for this vital resource and enjoy some milk at the FUTP 60 booth.

Southeast United Dairy Industry Association

The Southeast United Dairy Industry Association (SUDIA), with partners including the USDA, food banks, “No Kid Hungry” and state departments of health and school nutrition, launched 17 kickoff events in seven states to promote summer feeding featuring dairy.

SUDIA provided the feeding sites with promotional banners, yard signs and posters, as well as making coolers available through its “Dairy Everywhere” grants.


Dairy Farmers of Washington

The Dairy Farmers of Washington produced television public service announcements promoting summer feeding in partnership with the Washington School Nutrition Association and the state’s Children’s Alliance. The announcements ran statewide on 16 stations. The organization also promoted the USDA’s Summer Food Trucks website.

American Dairy Association North East

American Dairy Association North East (ADANE) set a goal of increasing participation by 5 percent in cities such as New York, Newark, Buffalo and Pittsburgh. ADANE created a social media blitz, along with local TV announcements with partnering organizations, mailings, incentives and events. Promotional materials also were created in Spanish.

Midwest Dairy Association

The Midwest Dairy Association (MDA) aimed to increase participation by 15 percent by promoting Fuel Up to Play 60 and distributing toolkits to 25 summer feeding sites in each MDA state. The kits featured instructions and incentives on how to use the materials, including a Fuel Up to Play 60 insulated bag that has a travel cart. MDA also introduced in-school materials designed to bring students and communities closer to dairy farmers.  end mark


PHOTO: MDA supplied insulated Fuel Up to Play 60 cooler bags to 25 feeding sites in each of its 10 states to help keep milk, cheese and yogurt at their best. Photo courtesy of DMI.