Organizations

Consumers are inundated with confusing messages about the foods they eat, ranging from how it’s produced, who produced it, its environmental impact and whether it’s good for them. Thankfully, most consumers still seek authenticity and have a sincere curiosity about their food and the story behind it, including wanting to know the people who brought it to their tables.

My father, Harold Sr., was an eternal optimist. He was a true believer in serving your community and industry. Every day was a good day for him, and he worked to help ensure a brighter future for the next generation of farmers.

Dairy farmers established Professional Dairy Producers Foundation to ensure our dairy farms remain viable and socially responsible for generations to come.

There is a growing appetite for Western-style food in the international diet, and the dairy checkoff is working to put U.S. dairy on menus far beyond our borders.

Have you ever been to a show and noticed those heifers that are in perfect shape? They are sharp and dairy, with no extra weight on them, yet they are not too thin.

Consumers today are seeking more from the companies and industries that produce the food they purchase. They want assurances the land, animals and employees are taken care of and the products they purchase have a positive societal impact.