If you spend much time online – or if your friends and family members do – you've probably heard about Pinterest. Like other social media sites such as Facebook and Twitter, Pinterest is a way for people to share info about their interests. Pinterest focuses on photos and other images – it's meant to be a virtual bulletin board or pinboard. It's especially popular with do-it-yourselfers, who use it to find recipes and project ideas.
The dairy industry isn't widely represented on Pinterest yet. But some companies have forged ahead by creating their own pinboards – posts or "pins" grouped by a theme.
Cabot Cheese has nearly 12,000 followers and 25 boards on themes ranging from greek yogurt to "cheesy pets." Our favorite is the Farms & Farmers board (pictured above), which gives consumers a glimpse of dairy farmers at work through a series of engaging photos coupled with educational captions.
If you're passionate about sharing dairy stories with consumers – especially through photos, recipes or brief facts laid out in a visually-appealing manner (infographics) – Pinterest just might pique your interest.
How are you using Pinterest? Post a comment below with a description of how you use Pinterest and a link to your board. Earn a free Proud to Dairy hat for your input.
Rebecca Ragain
Web News Editor
Progressive Dairyman magazine
