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Recent trends continue in the fluid market. Fluid sales are generally steady except where featured. The split between affidavit milk (produced without rBST) and nonaffidavit milk is causing problems for handlers trying to cover customer orders.

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California milk production is steady to higher on a week-to-week basis and remains at levels well above year ago levels. Recent wet conditions may have moderated growth, but the upward trend has not turned.

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Hype and opposition from anti-animal agriculture groups and misleading marketers led a group of dairy producers to organize and launch a new grassroots organization.

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The 2007 World Ag Expo featured a few changes from the previous 40 years of operation; a new Dairy Technology Center and online registration. These changes have added value for the dairy industry in particular.

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