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This June Dairy Month, the Wisconsin Milk Marketing Board (WMMB) is celebrating real dairy products with its Taste the Dairy Difference campaign. Patrick Geoghegan, WMMB, explains this interactive website, which is also equipped with a mobile version.

What is the web address?
GEOGHEGAN: www.TheDairyDifference.com

Why was it developed?
GEOGHEGAN: The website was developed to celebrate June Dairy Month with a collection of 12 new dairy recipes, as well as dairy farm breakfast information for the 2011 June Dairy Month Taste the Dairy Difference campaign.

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Janet Keller
Madison, Wisconsin
Communications/Public Relations Manager
World Dairy Expo

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The National Milk Producers Federation (NMPF) announced its Summer Grassroots Tour: 12 meetings in July and August that will bring together dairy producers and other key industry representatives to discuss the dairy policy reform programs proposed in NMPF’s Foundation for the Future.

“The U.S. dairy industry has called for dramatic changes in dairy policy, and Foundation for the Future answers that call,” says Jerry Kozak, NMPF president and CEO. “Our summer meetings will explain how Foundation for the Future’s dairy policy reforms will safeguard dairy producers’ equity, ensure the future of their operations, and stabilize dairy markets.”

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Intervet/Schering-Plough Animal Health is working with dairy veterinarians and producers to educate dairy employees about the responsible use of animal-health products. To maintain consumer confidence and eliminate the potential for antibiotic and drug residues to enter the food chain, a new dairy education program, including a toolkit, employee training and residue prevention tips, now is available.

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The latest information on “cow comfort” and healthy heifer housing has become even more accessible. Veterinarians in North America may now register for a free two-year subscription to The Dairyland Initiative’s website, thanks to a generous sponsorship by Pfizer Animal Health.

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