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New hires – February: Joan Gothard

Published on 20 February 2010
Joan Gothard
  • Joan Gothard

  • Area Sales Manger at CRV USA in Sun Prairie, Wisconsin
  • Territory: Wisconsin

Education

I studied Dairy Science at the University of Wisconsin-Madison, and was a member of the dairy cattle judging team there.

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Background/Experience

I was raised on a dairy and hog farm near Fond du Lac, Wisconsin, and spent 10 years in 4-H, during which, I enjoyed dairy cattle judging and showing, as well as exhibiting hogs. My family is still actively involved in the dairy industry with the farm I grew up on.

What excites you most about working in your new role?

I am very excited about the challenge of helping to develop the U.S. market for CRV, which is a well-established and highly respected company in Europe. To have the opportunity to use my previous experience in the industry to make an impact in this way is a thrill!

How will you be of most help to producers in your region or area of expertise?

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I am eager to visit with dairy producers regarding their goals and challenges. My passion for working with dairy cattle and their owners, along with CRV’s dedication to providing reliable genetics that enhance health, longevity and profitability, will enable me to help producers customize their breeding program to meet their objectives.

I am very excited about the challenge of helping to develop the U.S. market for CRV, which is a well-established and highly respected company in Europe.

What are your new responsibilities?

I will be responsible for promoting CRV throughout the Dairy State (Wisconsin). This will include managing sales, recruiting additional sales staff, and helping our customers realize their goals with the help of the CRV program and products. PD

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