We wax poetic about dairy farming – it’s among the most iconic images of life in North America.
But let’s not kid ourselves: it is a business. Complex. Unlike other businesses, it’s a 24-hour-a-day exercise in precision and intelligence. Technology solutions have become commonplace to help identify and control those variables, but the “intelligence” from these solutions is often not able to drive a corresponding reaction until hours or days later. And the person collecting the data often has to interpret the data on their own by comparing numerous different spreadsheets.