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Management

Manage dairy employees, establish farm protocols, take on milk marketing, and become more confident in your farm financials.

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Milk prices were strong at the end of 2019, and 2020 looked like it was going to be smooth sailing. But COVID-19 changed the equation as exports declined, the dollar strengthened and – most crucially – the foodservice channel collapsed. Amid such demand destruction, prices only had one way to go – down.

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Generational conflict isn’t new. Depending on which generation you belong to, you may have rebelled against your parents’ age group by changing your fashion choices, protesting against the Vietnam War, rallying for women’s rights, advocating for gay marriage or protesting school shootings.

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Dairy producers cannot control the effect of low milk prices on the dairy economy, but they can control how farm resources are utilized to make their dairies more efficient. Properly managing these resources can help reduce the struggle brought on by current market conditions.

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The COVID-19 crisis has caused great disruptions in the labor market. One of the few opportunities for dairy farms in this crisis may be to attract well-qualified candidates who would not have previously been available.

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The novel coronavirus has impacted daily tasks and routines for everyone. Stay-at-home orders and social-distancing guidelines have many isolating at home, and large gatherings are being replaced with Zoom meetings and FaceTime calls.

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