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Management

Manage dairy employees, establish farm protocols, take on milk marketing, and become more confident in your farm financials.

LATEST

The evolution of agriculture marketing has drastically turned in recent years. Consumers are questioning everything that is put in front of them instead of taking news sources at face value. This provides ample opportunities for producers to encourage and promote agriculture as one of the most sustainable industries. Even in these unpredictable economic times, one thing holds true: People have to eat.

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U.S. consumers are increasingly interested in how their food is produced. Understanding consumer preferences and the choices they are making can help dairy producers, and the industry in general, understand consumer demand for production practices.

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Gallup has found that “companies fail to choose the candidate with the right talent for the job 82% of the time.”

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In November 2019, the nation’s largest fluid milk processor, Dean Foods, declared bankruptcy. Recently, the bankruptcy court received bids from interested parties to purchase the Dean Foods plants and other assets.

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For many, the year 2020 was a symbol of the future. Now that it is our present, we must look beyond today to position agriculture for a new future.

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Editor’s note: Have you ever had a conversation where someone caught you off guard with a myth about milk? It’s especially hard to know how to respond when it involves feeding our children.

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