Management

Generational conflict isn’t new. Depending on which generation you belong to, you may have rebelled against your parents’ age group by changing your fashion choices, protesting against the Vietnam War, rallying for women’s rights, advocating for gay marriage or protesting school shootings.

Dairy producers cannot control the effect of low milk prices on the dairy economy, but they can control how farm resources are utilized to make their dairies more efficient. Properly managing these resources can help reduce the struggle brought on by current market conditions.

The COVID-19 crisis has caused great disruptions in the labor market. One of the few opportunities for dairy farms in this crisis may be to attract well-qualified candidates who would not have previously been available.

The novel coronavirus has impacted daily tasks and routines for everyone. Stay-at-home orders and social-distancing guidelines have many isolating at home, and large gatherings are being replaced with Zoom meetings and FaceTime calls.

The evolution of agriculture marketing has drastically turned in recent years. Consumers are questioning everything that is put in front of them instead of taking news sources at face value. This provides ample opportunities for producers to encourage and promote agriculture as one of the most sustainable industries. Even in these unpredictable economic times, one thing holds true: People have to eat.

Editor’s note: The first two articles in this series: 
COVID-19: A hard conversation about the risk 

Cash flowing to the other side of COVID-19