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You say it’s important, but ...

Tom Wall Published on 30 April 2013

It’s probably fair to say that you’re busier now than you’ve ever been, right? So what are all these activities that keep you so busy? Now be honest … are all these things really that important?

Of all the things that you need to do to make your business successful, what do you think are the most critical? And more importantly, does your daily “to-do list” confirm that?



Here’s a quick way to find out ...

Make a list of the three most important things you need to do to bring more value to your company. Then, compare that list to the three activities you actually do on a regular basis. How well do these two lists match up?

Can you honestly say you’re focusing the majority of your time on your company’s most valuable activities? Or are you busy filling your days with things that don’t require top-level skills and expertise?

Chances are, you’re like most of us and you do what’s more urgent and fun, avoiding a lot of the truly valuable work that only you can do.

Of all the things that get avoided and neglected the most, what do you think the most common one is? In a word, I’d have to say it’s your people.


I’ll admit it, I’m biased when it comes to the “people part” of business. Personally, I think the people process is just as important as a company’s financial planning. Why?

Because people make and break businesses. Regardless of what type of business it is, people are almost always involved ... either helping or hurting.

The reality is that every time you sit down for your monthly team meeting to talk about your company’s financials, what you’re really doing is discussing how well you and your people are making decisions and doing the work. Ultimately, your cows are only as good as the people who take care of them.

So how much time are you willing to invest in the source of your cows’ performance? Sure, your cows pay the bills, but your people make that possible. And it’s your job to make your people more important. PD


Tom Wall
Dairy Coach
Dairy Interactive, LLC