Current Progressive Dairy digital edition

I belong to... AFIA: Alan B. Gunderson

PD Staff Published on 30 April 2013


Age: 58



Location: Madison, Wisconsin

Your background in agriculture: Master of science in ag business management from the University of Wisconsin – Madison. Currently vice president of Vita Plus Corp.

I have been a member of AFIA ... for more than 25 years. Vita Plus has been a member for 45 years.

I joined the organization ... to get involved in legislative and regulatory activities that improve the business of feeding livestock.

One thing to know about this organization is ... it is more than 100 years old and represents the majority of all feeds manufactured in the U.S.


What this organization does best is ... ensures that AFIA member interests are heard in shaping the laws and regulations governing livestock feeds and pet foods.

I feel valued as a member when ... we can show our customers why AFIA membership helps them with safe, high-quality feed products and services.

An influential or interesting person I’ve met through the organization is ... There are too many to name just one. Although you meet many people of power and influence – whether they run companies, Congress or regulatory bodies – they are all searching for information that will help them to understand and make decisions that move things forward. It takes a lot of patience to do that.

The dairy industry’s greatest challenge is … keeping a hard-earned reputation for safe, wholesome and nutritious dairy products.


The dairy industry’s greatest opportunity is …
showing the next generation the important place that dairy products have in a nutritious, balanced diet. PD

American Feed Industry Association
2101 Wilson Blvd., Suite 916
Arlington, VA 22201
(703) 524-0810


Year founded: 1909

Members: More than 550 domestic and international companies and state, regional and national associations.

Member-companies are livestock feed and pet food manufacturers, integrators, pharmaceutical companies, ingredient suppliers, equipment manufacturers and companies that supply other products and services to feed manufacturers.