Current Progressive Dairy digital edition

I belong to... AgChat: Ray Prock, Jr.

Published on 06 February 2014

Ray Prock, Jr., co-founder of AgChat

Age: 39



Location: Denair, California

History of your dairy, in a nutshell: My parents founded the dairy in 1972 on a rented facility in Galt, California. In 1974, they purchased an existing dairy in Elk Grove, California, and eventually moved to our current location in 1990.

“If I wasn’t a dairyman, I would be …” somehow still involved in the dairy industry, helping to share the great stories we have to share about sustainability, animal care and our values.

How long have you been a member of AgChat? As one of the co-founders, I have been involved in the AgChat Foundation from before the foundation was officially established on April 7, 2009.

Why did you help establish AgChat? As social media use in agriculture was in its infancy, a core group of agricultural social media users came together with the vision to empower other farmers and agriculturalists to build communities online.


A little known fact about this organization is … the insane amount of passion that drives the foundation has been evident from the beginning and still exists today. This passion, which stems from all segments of agriculture, is AgChat Foundation’s greatest asset.

My favorite representative or employee of AgChat is … with all of the great people involved, from the board of directors to the staff and volunteers, it is hard to name a single individual. I will, however, say my favorite representative is that farmer or rancher who has been empowered to share what it is they do and why they do that.

What AgChat does best is … community building and all the great things that come from that, including, but not limited to, volunteering, helping others, holding others up and a place to be connected.

I feel valued as a member when … I see how something I helped build is giving others a way to share their passion.

An influential or interesting person I’ve met through AgChat is … again, I struggle with naming one individual because even the most unassuming person can be influential in his or her own way. The average person is often forgotten as being influential; however, their influence over those within the communities they hold close is the greatest type of influence because of the trust involved.

The dairy industry’s greatest opportunity is … working together to bring innovative new products to store shelves and working to enhance on-farm activities that affect sustainability and animal comfort.


I hope my dairy legacy is … one of hard work to help move our industry forward and positioning dairy in a good place for those who come after me.

My advice to all dairymen/dairywomen is … no matter how insignificant it seems, you need to do something to share your personal story and connect with your community, whether that be digitally or in person. If we each make an effort to share our story, together we will eventually move mountains. PD

AgChat Foundation
P.O. Box 196
Elko, MN 55020
(651) 341-0430
Contact by email

Year organized: 2009

More than 2,000 people from seven countries have participated in #AgChat since it started in April 2009. And that’s only the beginning.

Empower farmers and ranchers to connect communities through social media platforms.