Current Progressive Dairy digital edition

I belong to... Dairy Calf & Heifer Association: Tracy Loos

Published on 11 September 2015

Tracy LoosAge: 26

Location: Watertown, Wisconsin



History of your dairy, in a nutshell: Lloyd and Daphne Holterman started farming with Lloyd’s parents in 1981. Then, after a two-year stint of farming on their own, they returned to the family farm in 1989. They purchased the cattle and equipment that year, then bought farmland in 1995.

In the past 34 years, barns, facilities, tractors, trucks and tools have been utilized to focus on cow comfort and quality feed, all with a profitable business operation in mind. Tim Strobel joined as a partner in 1999, and in 2013, Jordan Matthews joined as a partner. They have about 20 full-time employees and 1,700 acres. I serve as the calf and heifer manager.

If I were not a dairyman … I would be a calf and heifer consultant. I love helping others and talking with them about how they can improve their calf and heifer programs.

How long have you been a member of this organization? I have been a member for four years, and Rosy-Lane has been a member since shortly after the organization started in 1996.

Why did you join this organization? I joined DCHA because it provides great resources and creates a great network of farmer and industry professionals.


A little-known fact about this organization is … DCHA is not just comprised of dairy farmers. Many custom calf and heifer raisers, as well as industry leaders, make up the DCHA organization.

My favorite representative of this organization is … I couldn’t just pick one. I think our board of directors does an excellent job of upholding the values of DCHA and has a great vision on where they would like to see the organization in the future.

What the organization does best is … Connecting farmers from across the country and bringing them together with one common focus, which is to strive to improve their calf and heifer programs.

I feel valued as a member when … They ask for my input. DCHA does a great job at this; they are always asking for our input on various topics.

An influential or interesting person I have met through this organization is … Laura Daniels.

He or she is influential or interesting because … I first heard Laura speak at the 2014 DCHA conference, and I will never forget her passion and love for calves. I have since had the opportunity to meet with Laura. She is truly a great asset for the dairy industry sharing her passion with consumers.


The dairy industry’s greatest opportunity is … For farmers to reach out to consumers and make a connection. We need to work together to share our passion, tell our story and put a face to the farmer.

I hope my dairy legacy is … That I leave a positive impact on the dairy industry and worked hard to share my passion for dairy with consumers.

My advice to all dairymen/dairywomen is … I know we all have very busy lives, but take the time to join organizations such as DCHA. It will not only give you the chance to network with others in the industry, it will also allow you to make an impact on the dairy industry.  PD

Dairy Calf and Heifer Association
P.O. Box 1752
Madison, WI 53701
(855)-400-DCHA (3242)

Founded: 1996

Members: 458 (as of 12/14)

To assist member calf, heifer and dairy/beef producers in improving their herd health and profitability by providing leading edge Gold Standards and best practices information as well as industry-leading 
networking opportunities.