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I belong to... Professional Dairy Producers Foundation: Ed Strauss

PD Staff Published on 31 December 2013

Ed Strauss with Professional Dairy Producers Federation

Age: 63



Location: Sheboygan Falls, Wisconsin

History of your dairy, in a nutshell: When I took over the farm from my parents in 1977, we had a 50-cow herd. ... In 1997, when my sons expressed interest in coming home to the farm, we had 120 cows. ...

We made the decision to expand so our two boys, Dean and Darin, could come home to the farm, and we built a new facility. Since then, we’ve merged with another dairy to create Majestic Crossing Dairy with 1,900 cows.

“If I wasn’t a dairyman/dairywoman, I would be …” After 40-plus years in the dairy industry, I can’t see myself doing anything else. I never really had any other interests than being a dairy producer.

How long have you been a member of PDPF? My family has been heavily involved with the Professional Dairy Producers of Wisconsin, and my son served as president. ... In 2012, I was asked to serve as a board member.


Why did you join? In all my years in the dairy industry, we went through some down times, but the industry was always good to me. I truly believe my optimism reflected in my sons’ decisions to continue as dairy producers. I want to see that continue in others, and I believe the foundation, with no political agenda, can help our industry move forward.

A little-known fact about PDPF is … the foundation serves everyone in our dairy communities. ... We raise funds from dairy producers, organizations and industry friends so that we can support programs that educate our young people, dairy producers, as well as our consumers.

My favorite representative or employee of PDPF is ... I can’t name anyone specifically, but I have met some great people through the foundation.

What this organization does best is … The foundation serves everyone through the generations, from the young to the very experienced.

I feel valued as a member when … I see the enthusiasm of young people in programs that the foundation funds. ... We are helping set the course that is going to position them for a successful career in the dairy industry.

An influential or interesting person I’ve met through the organization is … when I meet the cream of the crop that truly understand the dairy industry, it just makes you say, “Wow!” when you see the leaders that truly make a difference.


The dairy industry’s greatest opportunity is … Today, I feel that producers need to take control. We need to shape the message about what we do and what we produce.

I hope my dairy legacy is … I see it as our job to set the course so that the next generation can carry on an industry that they can look at and say, “The dairy industry was good to me” while meeting the ever-changing challenges that always come at us.

My advice to all dairymen/dairywomen is … keep abreast of what’s happening in the industry and not just what’s happening production-wise on your farm. PD

Professional Dairy Producers Foundation
820 North Main Street, Suite D
Juneau, WI 53039
(800) 947-7379

Year organized: 2002

No members, but donors support the foundation

To share ideas, resources and experiences about important issues surrounding the dairy industry through educational opportunities for dairy producers and the public.