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Let's Get Social: Featuring Farmer Tim

Published on 19 January 2021
Farmer Tim

Tim May, known online as Farmer Tim, is a proud fourth-generation dairy farmer and award-winning “agvocate.”

He graduated from the Ontario Agricultural College at the University of Guelph in 1994 with a degree in animal science and has been managing his family’s 45-head herd of Holsteins ever since. May is extremely passionate about spreading positive messages about farming through social media and public speaking. He uses humor and his genuine compassion for people and animals to both entertain and educate his loyal followers.

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How did you get started sharing your farming journey on social media?

May: My online presence got its roots in battling some of the myths and misconceptions found on social media. I started out educating and entertaining my own friends and family but, with encouragement from my wife and neighbors, my reach has grown into a much more public forum. I have always enjoyed educating. In fact, I had plans on becoming a teacher if farming didn’t work out. Now that I am on social media, I get the best of both worlds.

How did you build such a strong following on your Facebook page?

MAY: Gaining a significant following is a bit of an art. I keep my posts very genuine and personal, and I try to think outside the box. I love to be unique, real and creative, so my posts are a purposeful mix of education, emotion and fun. My platforms tell a story about family, pride, struggle, passion and compassion. Both farmers and non-farmers can relate to me.

Farmer Tim

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On which social media platform are you most active?

MAY: I always gravitate to Facebook because I feel that it gives me the most flexibility to educate and tell my story. My target audience has always been the average consumer, so I avoid platforms where I feel like I am just preaching to the choir.

What is the most popular post you’ve ever made?

MAY: I have a very loyal following and I put a lot of thought into my posts, so it’s hard to pick one that was the most popular. However, a few have gone viral. A simple video of barley blowing in the wind had almost 4.5 million views and 100,000 shares within a few days. A YouTube video of my daughter and I dancing in the barn was so popular that it crashed my Facebook page. Probably one of the ones I am most proud of is my “I Live Because You Farm” mental health campaign that received national and world-wide recognition.

Can you share an example of a rewarding experience you’ve had using social media to communicate about your life on the dairy farm? 

MAY: Farmers can and do make a difference in the world when they post about their lives on social media. It has been an extremely rewarding journey. Last week, someone messaged me to thank me for saving their life after I did a post on mental health. Last month, a follower told me she was adding dairy back into her diet because of the compassion I show for the animals on our farm. Someday, I hope to write a book about my experiences. People are amazing.  end mark

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Courtesy images.

Instagram: farmer_tim • Followers: 7,759

Facebook: @mayhaven farms • Followers: 78,472

Twitter: @MayMayhaven • Followers: 7,445

Location: Ontario, Canada

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