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Find out more about dairy farmers and industry experts, including the producers behind unique dairy operations and innovative management strategies.

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The World Dairy Expo has special meaning for 34-year-old Holstein breeder Ryan Sonnenburg.

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“It’s almost become fun to us,” says Frank Cardoza, farm manager at Verwey Dairy in central California. “Being sustainable started out as an improvement, but it’s really become kind of like a game. What else can we do?

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A passion for soccer and a love for the agriculture industry sparked an idea in Manuel (Manny) Valenzuela and his son, Josue. The pair designed and executed the first-ever Dairy Soccer Cup in New Holstein, Wisconsin, July 24 and 31, a soccer tournament for local individuals involved in the dairy industry. The hope is to make the tournament an annual event.

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How did you get started sharing your farming journey on social media?

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As a cattle exhibitor, you dream of one day being recognized on the biggest stage in the industry, World Dairy Expo.

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Dennis Koolstra’s father instilled in him at an early age that hard things are just part of life. But he stressed that enjoying what you do and the people you do it with are what keep us going.

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