• World Dairy Expo Colosseum
    Cool stuff we saw at World Dairy Expo 2017 Read More
  • Tom McClellan feeding a calf
    Dairy achieves an ave 3.9-min milkings per cow Read More
  • Bernie Teunissen and son Derek
    Idaho dairy strives for somatic cell count under 100,000 Read More
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  • We wax poetic about dairy farming – it’s among the most iconic images of life in North America.

    But let’s not kid ourselves: it is a business. Complex. Unlike other businesses, it’s a 24-hour-a-day exercise in precision and intelligence. Technology solutions have become commonplace to help identify and control those variables, but the “intelligence” from these solutions is often not able to drive a corresponding reaction until hours or days later. And the person collecting the data often has to interpret the data on their own by comparing numerous different spreadsheets.

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