Current Progressive Dairy digital edition

Dairy Strong: The Journey Forward

Published on 29 December 2017
Dairy Strong

Make plans to attend Dairy Strong 2018

The dairy community is creative and innovative.



Dairy Strong brings farmers and industry professionals from diverse management philosophies together to focus on what matters by providing content that is relevant, inspiring and entertaining.

The two-day event hosted by the Dairy Business Association (DBA) takes place Jan. 17 and 18 at the Monona Terrace in Madison, Wisconsin, and it welcomes dairy producers from across the country and around the world to take part.

In its fourth year, this event is a “must attend” for progressive people in dairy. Farmers at Dairy Strong are owners, managers and decision makers. They are business people with an aptitude for creativity and the desire to succeed today and tomorrow. end mark

For more information or to register for Dairy Strong, visit Dairy Strongairy Strong

Schedule of events


Time                                        Description

Wednesday, January 17

7:30 – 9 a.m.             Breakfast, trade show

9 a.m.                       Opening keynote: Bud Selig, former
                                 Commissioner of Major League Baseball and
                                 former owner of the Milwaukee Brewers

                                 Concurrent tracks:

10 a.m.                            Track 1: Legislative & Advocacy
                                        Track 2: Consumer Trends
                                        Track 3: Dairy Technology


12 p.m.                     Buffet lunch, trade show

                                 Innovation Stage sessions

1 – 4:30 p.m. 

1:30 – 3:30 p.m.       Dairy Business Association and Edge annual

3:30 – 6:30 p.m.       Wine and beer tasting  

4:30 – 6:30 p.m.       Wisconsin’s Master Cheese Reception

6:30 p.m.                   Plated dinner

7:30 p.m.                   Advocacy awards

8 p.m.                        Evening keynote: Lynne Lancaster, one of
                                  today’s foremost cultural translators and an
                                  expert on the generations

Thursday, January 18

7:30 – 9 a.m.             Breakfast, trade show

8:30 a.m.                   New member breakfast

8:30 a.m.                  Innovation Stage sessions continued

9 a.m.                       Legislative keynote: Ana Navarro, Republican
                                 strategist and political contributor to CNN,
                                 ABC News and Telemundo

10 a.m.                    Dairy economics keynote

10:45 – 11:45 a.m.  Dairy economics and milk marketing featuring:
                               Chad Vincent, Wisconsin Milk Marketing
                               Board; Chuck Connor, National Council of
                               Farmer Coops; Michael Dykes, International
                               Dairy Foods Association

11:45 a.m.              Trade show lunch, event concludes following

Track 1: Legislative & Advocacy

Participate and persuade: Lobbying to make a difference
John Holevoet, Edge; Aaron Stauffacher, Edge; Shawn Pfaff, Pfaff Public Affairs
Sponsored by Edge

VTAs and Calf Hutch Lots: The Legal Treatment of ‘Process Wastewater’
David Crass, Michael Best & Friedrich LLP
Sponsored by Michael Best & Friedrich LLP

Track 2: Consumer Trends

Engaging neighbors and protecting from activists
Allyson Jones-Brimmer, director of membership, Animal Agriculture Alliance
Sponsored by Quality Liquid Feeds

Live feed from inside the brain of social media
Leah Beyer, Elanco
Sponsored by Elanco

Track 3: Dairy Technology

Farm decision making: Unlocking the power of data and analytics
Ricardo Daura, Global Product Line Director for Ruminants and Pork, Cargill Digital Insights
Sponsored by Cargill

Is a robotic system right for your dairy?
Panel featuring Mark Berning, Green Waves Farm, St. Michael, Minn.; Tom Oesch, Swisslane Farm, Alto, Mich.; and Steve Bodart, Compeer Financial
Sponsored by Compeer Financial

Innovation Stage presentations

  • The art of knowing when – Social media insights from the Elanco Plus Inst.
    Sponsored by Elanco

  • Workers comp – Dollars in the details. Sponsored by HUB Insurance

  • The practicality of robots for large herds. Sponsored by GEA

  • On-cow sensors: When am I ready? Sponsored by SCR

  • Sustainable compliance for environmental health and safety.
    Sponsored by Fehr Graham

  • Nutrient water concentration and reclamation systems.
    Sponsored by Digested Organics

  • EB3 worker visa program. Sponsored by Employment Migration Services

  • The beef checkoff: Working for you. Sponsored by Wisconsin Beef Council