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New Hire Amanda Gibson, United Dairymen of Idaho

Published on 14 August 2015

Amanda Gibson

Amanda Gibson
Manager of Business Development and Processor Relations
United Dairymen of Idaho
Boise, Idaho

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What education are you bringing with you to this position?

I hold a master’s in global business management from Thunderbird School of Global Management, as well as undergraduate degrees in finance, international business and Spanish from Boise State University. In addition, my experience in international marketing of food and agricultural products will lend itself well to the long-term health of Idaho’s dairy industry.

Please describe your agricultural background.
I am originally from Idaho and worked in the Idaho State Department of Agriculture’s Market Development Division for four years prior to joining the United Dairymen of Idaho team. Farmers are some of the most dedicated and hard-working individuals I’ve ever met, and I am proud to work with them and for them!

What territory will you cover?
The Idaho Dairy Products Commission, which goes to market as the United Dairymen of Idaho, is a statewide organization that works for Idaho’s dairy farm families and inspires trust in dairy farming and dairy foods, and grows demand for safe, wholesome dairy products.

What are your new responsibilities?
Approximately 98 percent of Idaho’s milk is processed into products other than fluid milk (whey, milk powder, butter, etc.) and sent all over the United States and the world. In this business development role, I will work with local, national and international partners from all sectors to leverage opportunities and bring value back to our farmers and the dairy industry.

What previous positions have you held?
Most recently, I was the specialty crop block grant program manager and an international project manager at the Idaho State Department of Agriculture. Before working in the agriculture industry, I served in logistics roles at an animal health products company in Eagle, Idaho, and at a wireless device company in Bilbao, Spain. Prior to that, I managed an online bidding program at a statewide construction association.

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Who has made the biggest impact on your career?
I have been fortunate to work with so many talented and inspiring people; it would be difficult to choose just one. Anyone who has offered another perspective or motivated me to set or achieve goals has helped me grow professionally and personally. I am grateful to everyone who has provided support, enthusiasm and insight along the way – be it a boss, coworker, family member or friend.

How will you be of most help to producers in your region or area of expertise?
My professional background draws from a variety of industries and functions, including the construction, technology, government and agriculture sectors, and roles in marketing, logistics, international business, finance and accounting. This diverse background provides a unique view on the potential opportunities and obstacles within Idaho’s dairy industry – from shipping and regulatory requirements to marketing and sales of dairy products both domestically and internationally.

Why did you choose this company?
The average person often doesn’t know that dairy is Idaho’s top agricultural export and responsible for 30 percent of Idaho’s agricultural sector. I am passionate about food and agriculture, sharing facts and debunking myths, and connecting with consumers and markets around the world.

The United Dairymen of Idaho organization has a diverse team covering all facets of dairy, from health and wellness to consumer education, and retailer communication to international market development. It is great to come to work with people who are enthusiastic about the work they do, and it is easy to get excited about an industry that is innovative, far-reaching and dedicated to producing a quality product.

What goals would you like to accomplish while in this position?
The dedicated business development function is new to the organization. Because the majority of Idaho’s fluid milk is processed into other value-added products, it makes sense that our marketing and business development efforts will follow those products to market.

Our focus over the next few months is to strategically design programs and select activities that add the most value to our farmers and processors. Idaho farmers work diligently to provide a safe and nutritious product to the world, and I am thrilled to have the opportunity to showcase dairy across multiple channels! PD

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