Current Progressive Dairy digital edition

I belong to... Dairy Business Association: Greg Rickert

Published on 11 September 2015

Greg RickertAge: 49

Location: Rickland Holsteins is located an hour north of Madison, Wisconsin.



Your agricultural background, in a nutshell: Eldor Rickert, my grandpa, purchased the farm in 1936. Later in the 1950s, my father, Don, took over the responsibilities and introduced registered Holsteins into the herd, and by 1976 the herd had increased to 100 cows.

In 2000, my brother and I purchased the herd and expanded to a new site located across the road from the original farm. A new parlor and freestall have been built, and now Rickland Holsteins milks 1,000 cows. We presently have three generations actively participating in daily work and management of the farm.

If I were not a dairyman … I would be cash-crop farming or even a college basketball coach.

I have been a member of DBA since … since the very beginning.

A little-known fact about this organization is … DBA is open to anyone associated with the dairy industry.


My favorite representative of this organization is … Laurie Fischer

What the organization does best is … Effectively communicating relative information that may affect my decisions on running our farm.

I feel valued as a member when … I have the opportunity to voice my opinion on critical topics that challenge our industry in the future.

An influential or interesting person I have met through this organization is … Todd Doornick from Jon De Dairy in Baldwin, Wisconsin.

He/she is influential or interesting because … He has some of the same interests as myself, and he is a leader in other dairy organizations.

The dairy industry’s greatest opportunity is … To promote our very nutritious and healthy products to consumers.


I hope my dairy legacy is … To breed the most complete and profitable registered Holstein cows and bulls with our Rickland prefix.

My advice to all dairymen/dairywomen is ... Be excited about the future of our industry. It is an amazing way of life for our families.  PD

Dairy Business Association
P.O. Box 13505
Green Bay, WI 54307-3505
(920) 771-0008

Members: Founded in 2002, we currently have 610 members.

To promote the growth and success of all dairy farms in Wisconsin by fostering a positive business and political environment.